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Custom stainless steel exhaust specialists Powerflow prove they’re not taking their foot off the pedal with the launch of their new website
Powerflow have been in the UK offering your customers the most comprehensive range of silencers and tailpipe options available for ten years now. In that time they’ve grown to have up to 80 authorised and fully trained dealers throughout the UK and Ireland all of whom benefit from Powerflow’s drive and determination to develop and support their businesses. Keen to keep their number one position in the market, Powerflow are also constantly looking at ways to make their proposition to retailers even more attractive and their latest website redesign should certainly help them to do that.
The new website has clear navigation to allow customers a trouble free route around the site where all the information they need can be found. This allows the public to educate themselves fully on the product so that they can approach dealers with a clear idea of what they want, which is clearly a massive benefit to dealers as well as the customer. Things like breaking the site down into specific areas of interest such as import cars, classic cars, modified and custom cars and 4x4s all help to get this information to the user in a way that makes them work as little as possible for it, which is crucial with today’s internet savvy generation. But the site also benefits dealers in other ways, involving them more intensively than before by allowing them full access to the Powerflow product range, newsletters, brochure and general information updates as well as great touches like dealer road map locators that even means getting the customer to your door is made easy.
At every level through the website, dealer involvement has been made a priority which is indicative of Powerflow’s approach. They focus on giving their agents the best possible products, training and back up all with the ultimate aim of giving the customer a custom built system that is tailored uniquely to him or her that provides the correct sound and gas flow characteristics for that vehicle, rather than settling for a ‘one size fits all’ solution. For those thinking about becoming a Powerflow dealer it’s worth noting too that the initial set-up costs would cover machinery and tooling, initial stock levels, a full marketing campaign, display signage and point of sale material, full training over the first few months and product and fitting advice back-up. On top of that, Powerflow generally send all orders on a next day delivery service meaning that dealers don’t need to rely on holding a huge amount of stock.
Powerflow are rightly proud of their company and the efforts they make in helping their agents become successful dealers and the relaunched website will be just another example of how they deliver this. Log on and you will also see some exciting unseen features on there that will hopefully help drive traffic through their website and straight to you for a Powerflow exhaust system too. With this forward thinking attitude, Powerflow have clearly realised the importance and significance of the internet as a sales tool to retailers and by making these changes they should ensure that it’s another powerful weapon in theirs and your arsenal. Already they have a substantial marketing campaign in action that supports brand awareness and helps maintain their profile in the market so if you want to benefit from this as well as from Powerflow’s continual quest to supply a quality product, a high profile brand and unrelenting customer training and support then don’t hesitate to contact them and find out it could become a reality. The investment in the new site proves that Powerflow aren’t taking their foot off the pedal, their levels of passion about their products are still revving high and they could be taking you along for the ride as they
Contact: Powerflow Exhausts (UK) Ltd, 01392 203050 or powerflowexhausts.net
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